There is no denying that the way people shop for healthcare has dramatically changed in the last several years, and most people would point to the same reason—the birth and growth of the internet. The maturation of search engines has created a brand new landscape that hospital marketers have yet to fully conquer. While this new frontier provides exciting opportunities for those who are willing to take hold of new solutions, some will inevitably be left behind in the remains of what once was standard practice, including hospitals.